Thursday, 29 October 2020 17:48

My crashing slipper, and the marketing secret yours truly always knew without knowing it ...

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I was 15 years old at the time.

I was pissed off big time.

Because ... well, on a trip to Atlantic City the almighty casino and the waitresses therein (while I must admit the liqor was what drew me in – I have never ever been one for gambling of any nature! Hehe – that, and the smiling ladies of course! ;)) ENTRANCED me.

But of course, I wasn't allowed to enter.

And I got irritated. Cranky. And ... several other things that my daughter gets on a regular basis with the exact OPPOSITE reaction (even when I was her age, hehe) that I got.

My grandmother asked me to see the splendor of it all, which I did. She was right in a way when she said “have you ever seen anything like that in your whole life”?

I hadn't at that age, no!

And thats why I wanted to ...

Anyway, being I was on a trip with my parents and my good “Uncle” (him of the “caveman” comment and rightly so), I remember how irritated he got at me getting ticked off.

So did my parents but they were used to my grumbling. Yours truly “el groucho” as I often like to say, with good reason, hehe.

My wife is used to it. So much so that she doesnt even call me “her husband” anymore, and from a certain standpoint, I don't blame her.

And I don't mind at all. Being single is great! (even if “just in name”, hehe).

Anyway ... point of all this?

We'll get to that, my friend.

But I remember, that night as I returned “home” (which was Uncle's place in NY) in an irritated mood I pulled out my slippers from the bag they were in and they “crashed” on the wooden floor.

My uncle had a snarling sort of response to that to which at that age I must admit I Was somewhat “intimidated” ... (mostly because everyone acted like that one mistake was the mistake that brought the Tower of Eiffel (was it the other way, hehe) crashing down).

My son is sleeping, he yelled!

So he was, but I had no intention of waking him up. 

Hey, bro.

Mistakes happen. We err! And some of us are crankier than the average person and thats just how it is ..

.. But anyway, as my slipper done crashed today while doing something similar in this here neck of the woods, I was reminded of something similar.

That being, MARKETING.

It's always been this way for me.

People eithe rhate me or love me (and the latter category is small, focused, and doesnt have a lot of people in it at all).

The former has plenty, and it is growing by the day. Hale, hearty and healthy!

But for good or bad, or whatever reason, or perhaps just naturally (yes) – I've always been that sort of person to POLARIZE.

You either love me, or you hate me.

And in a Trumpian sort of manner, that is what I PREFER too.

I'd rather take sides.

I'd rather not straddle the fence. And so forth.

And if you look at the way Trump markets himself, or Dan Kennedy, or any of the other great marketing minds of our times, you'll see that the polarization technique is something they have all used in one way or the other down the line.

Truly, my friend – there truly is VALUE IN IT.

Why do I keep calling out the bozos and freebie seekers for one?

Well, because I dont want them clogging up my list for one.

Second, and more importantly, the minute you remove what you do NOT want from your space, the minute it starts getting filled up with what you DO WANT.

And I've made plenty more sales by doing just that and selling to those who truly believe in what I do, and why I do it as opposed to “trying to convince the fence sitters” than th eother way around

And thats pretty much what I intend to do down the road as well!

Take it or leave it, bro. Thats me (as my friend said once).

He was right!

Anyway, if you're into political incorrectness, and doing things that work – then I highly recommend my fitness system right here – the 0 Excuses Fitness System.

Of course, it does require work.

No handholding, no excuses, no mama's boying around. No mamsy pamsy intro (if anything , I've got Herschel Walker in the intro).

And the stuff flat out works.

And thats all I got to say about that!

Best,

Rahu lMookerjee

PS – Check out Pushup Central while you're at it. My fingers grow raw from saying it, but I challenge you to find a better course on pushups out there! Hehe.

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