I dont know if you guys have noticed this, but the discounts etc that are being handed out these days - are - in one word - SHAM. 

And the rampant price rise etc - dont get me wrong - I'd be the LAST person to complain about this given my own prices which are higher than almost anyone else's in the market out there (but with damned good reason - my workouts are tougher and give you better results than anyone out there!) - but some of the stuff I'm seeing going on in 2021 ain't just price gouging or highway robbery. 

It's above all a dumb way to do business. 

Green tea, for instance, I noticed (in a country where it isn't really a "staple"). (this is from Amazon India and I've been following the madness there for good reason because I sell stuff there too). 

(yes, I sell physical tea etc too). 

Some of the brands out there ... 

Here is how it goes. 

New brand comes out. Special introductory price. 

Yippe!

Second purchase - customer pays more. 

Ok, fair enough ... 

Third? 

Customer has to buy TWO of the same thing. 

Fourth? 

The price skyrockets, but the "two of the same thing" doesnt change. If anything, it becomes "3". 

All of this within a couple of weeks. 

If you think I'm kidding - no - I'm not. 

Obviously I haven't bought of any of that gimmicky stuff,  but many people get taken in by the first discount. 

Yours truly gets tea from Cicy and Taobao, hehe (though increasingly I'm avoiding the latter like the plague from China too). 

But anyway, thats not the point i.e. where I source and enjoy my teas. 

The point is this - when yours truly gives you discounts, there are NO strings attached. 

As John Walker, a great customer from the UK once said "my discounts are uber generous". 

And I've been known to do up discounts for almost ALL doers - with NO strings attached. 

For instance, a couple of weeks in response to my "favorite product question", a great customer from Greece "Panourgias" availed of the then on going discount (I gave him an extra discount on top of that) on the compilation on pull-ups. 

At that time, i was doing 20% off on ALL compilations. 

I gave him 25. 

I dont know why. Maybe because he's a doer!

But anyway, next purchase he made? 

I gave him the same discount again - with NO Strings attached. 

No "you gotta buy this much the next time around". 

Then another example - the $400 discount we've got going on now (i.e. if you order $400 worth of products, you get a 20% auto discount regardless of the product). 

However, customers such as Sandy who I wrote about on the other site that availed of this offer - it doesnt mean YOU won't be eligible for the next offer when it comes! 

Thats how to me, discounts should be as opposed to flat out gouging. 

But anyway, what does your truly el caveman know, hehe. 

Me, personaly, I dont give out discounts except to those that deserve it, and if I give 'em out in general, there are no strings attached other than minimum cart value etc. 

Plain and transparent, just like yours truly. 

And for the Bozos that claim "he's in it just for money" (some idiot recently wrote in - and so did the Bozo with "since I have so much money to burn") ...well, this above discount has been ongoing for the past one and a half week, and I believe it's the first time I've even brought it up ... 

Believe me, I'm the last person you'd think that would "run after you" asking you to buy my products. 

Only for seriously committed DOERS! 

And that, my brother, is that. 

Back soon. 

Best, 

Rahul Mookerjee

PS - If you haven't picked up Animal Kingdom Workouts as yet, do so now. One of our (my) best ever, if not THE BEST (for the best). 

PS #2 - Sometimes the coupon codes "barf" - so if you've got one (personally) from me, and it didnt work the first or second time for some reason, let me know and I'll have it looked at (I have no idea why that happens sometimes, but no biggie either way - will get it taken care of - let me know!). 

Yup. 

I know that sounds strange, but bear with me - and yes, I didnt so much "learn" as it reinforced what I already know (and do). 

But anyway, I bought a different "style" (flavor) of toothpaste from the one I normally use. 

For whatever reason, I've been wanting to buy this one for a while. 

I dont know if it's the blue color or peppermint or what not - but the ad just "struck home". 

More than that, China colgate (at least the ones Ive bought) with that color have always been super good, and being I was buying the same brand? 

I figured it would be GREAT. 

Upon opening the pack though, and trying it - it wasnt. 

But looking at the ad for it, would I buy it again ? 

I'd probably be tempted to yes for whatever odd reason, even though I know the toothpaste ain't that great!

But anyway, thats a very very rare example of marketing done right - or maybe it just hit home in terms of the color combo etc for me, I dont know. I've never seen most people in China use the brand of toothpaste I do, so ... 

But it brings to mind an interesting point. 

Those people - and I'm talking not just fitness books, but everything in general - that talk and market a big game, but their product falls FLAT on their face. 

Those people that invest a ton of time and money into taking "the perfect picture", proof reading their book about a bazillion times, making sure the cover is a piece of art, and thereforth ... 

Yours truly, my friend, has always been the exact and polar opposite. Overdeliver while UNDERPROMISING  - and this holds especially true for the fluff etc like pictures, book cover etc. 

I always laugh at people who say "covers matter a hell of a lot" to the exclusion of CONTENT. 

True, covers sell - big time. 

But the sort of person that judges a book by it's cover and that alone is an idiot in my opinion. 

I'd rather customers like I have who know that despite there being no fluff or filler in the books, my books deliver. 

Despite the covers not being fancy in the least. 

(Most are black and white!). 

Despite no fancy showboating, showbiz style stuff etc ... 

And I'm only getting MORE this way, as you can see from the cover of Profound Handstands. 

Or the cover of Battletank Shoulders, or Shoulders like Boulders!

Would I sell more if I made the workouts easier, and SOLD OUT (in my view)? 

PRobably. 

Would I sell more if I gussied up the book covers etc? 

Maybe. 

Truth be told, I could care less about any of that and therefore I will NOT do it. 

I want the covers, the books, everything to emphasize my bare bones BRUTAL training style. 

And they do! 

And that, to me is what really matters - along with the results. 

And my very best book ever is a prime example of just that - Animal Kingdom Workouts. 

If you haven't got it as yet - you'll want to do so NOW. 

Truly spectacular!

Best, 

Rahul Mookerjee

It may sound completely counter intiuitive, and maybe it doesnt, I dont know. 

Maybe it sounds elementary, Watson. 

(that last bit about Watson rang so true for reasons I wont mention here!) 

But elementary or not - we have ALL been guilty at one time or the other of not just not doing it, but doing the precise and polar opposite. 

Me, when I first started making money off the fitness business all those years ago for one.

I dont even mean "big" money. I mean any money. 

And when I first started making sales off the site and other sites I have, my first thought wasnt what I just told you to do. 

Incredibly, and this might sound familiar to YOU, I'd use the cash for what I needed at the time or thought I wanted. 

This doesnt mean the business failed or anything. 

Quite obviously not. 

Other hand, for long periods, I'd notice that while I'd do well, I wasnt quite reaching the levels of sucess I desired. 

Now, to me succes is a journey more than the destination. 

I realize most may not think I'm right on that one, and thats fine, but there is a reason I say what I am. Believe me, think about it yourself, you'll know what I mean. 

And you'l likely agree, but for long periods, I "felt" I wasn't quite getting there. 

I can very confidently and unequivocally say this NOW - that the #1 overriding reason other than mental aspects was this - I wasnt doing what I just told you to do. 

Incredibly, the minute I started to do this, all other things fell into place pretty much. 

And as the sales graph keeps shooting UPWARDS, I gotta write this to you - in the hope that someone out there who is starting what they might think is a "side gig" sees the potential in it - knows what to do and what not - and knows the truism of "aggressively REINVESTING". 

I have said it before, I'll say it again, and it bears repeating. 

Feed the business first and foremost no matter WHAT else needs to be done, and I mean what else. 

Naturally, you dont starve yourself to death doing this. This doesnt need to be taken to extremes, but skipping out on the nightly beer for one is a sacrifice you can damn well make, my friend - along wth many others - if you're serious about what they call LASTING fitness.

Whoa. 

Did I just say fitness. I meant success. 

But really, it applies to fitness too ie. give your fitness the time and attention it DESERVES. Don't put it off until tomorrow. Don't make it the last thing to do - make it the FIRST. And you'll rich REAP - reap rich - REWARDS if you do it this way. 

The above isn't the whole key, of course. There are plenty more, and the first edition of Zero to Hero contains the most important onces. Check the book out now if you so choose. 

On the other fronts, I just put out another edition of Rolls Royce Fitness - with a few changes I'll talk about later. 

Let me just say though that the "before and after" pictures is a truism you shouldn't ignore either. 

Neither is the "before - before - after". 

What do I mean? 

Well, patience, I'll reveal all, along with a rather idiotic review for the book as well. Hehe. 

But for now, here's a decent question from "Jonathan", who is an Advanced Hill Training fan, but wants to know why I dont have a "videos only" feature for the Rolls Royce of fitness. 

Well, not entirely a bad question, but the reason is simple - one, because I've never had requests for videos and not the book. 

The other way around - all the time. 

But just the videos without the book doesn't make any sense for most people. The COMBO is what does. 

And so despite having paperback only options, despite having paperback PLUS digital download options, despite digital ONLY options, there is not and will not ever in the forseeable future be a "videos only" option. 

If you've bought the book from elsewhere, and want just the videos NOW, well, contact me and I'll finangle another option for you. 

(as I did for Jonathan). 

And second reason?

Well, even though the videos have been very very well received indeed, and people have asked for MORE - personally, you know me. 

Mr Caveman isn't exactly a fan of videos ... 

That said, I'll probably do some in the future for Animal Kingdom Workouts and the books on pull-ups, but truth be told, I prefer the written word. 

Yes I realize that dates me, and I realize the "world is going digital and video". 

But there are tons of Dinos like you and I out there as well that prefer paperbacks, like DVD's the old fashioned way and so forth, so I'm not so concerned about which way the world in general is going. 

And, in any case, I've always done the polar opposite of what the "sheeple" in general do, hehe. 

It's served me very well until now, and I don't see myself changing anytime soon!!

Alrighty then , thats it for now.  .  .  

Back soon. 

Best, 

Rahul Mookerjee

PS - Pick up the Rolls Royce of Fitness here - it truly WILL turn you into a beast, a PURRING one at that .  . . !

Look at any of the achievers of YORE, my friend - or today, and you'll find one common strand (after persistence). 

ALL of these men and women usually got off to an ultra rocky start in life, and dealt with more problems, nuisances and hassles than the average person does in 10 lifetimes, or 10 people do in 1.

Indeed, some of the things the DOERS and therefore ACHIEVERS have dealt with and overcome to get to their ultimate levels of success (and beyond) are beyond the comprehension of "ordinary" mortals who just look at them "now" and never believe such things such as being homeless, having no money for years and such could even HAPPEN to these people, supposedly born with a silver spoon in their mouth and with "God's hand seemingly on their backs". 

Fooey. 

Hogwash! 

Just shows you how little the average person knows about real success. 

Napoleon Hill said many times in Think and Grow Rich and his other outstanding work that "there is a Guardian to the gates of success that doesn't let people pass easily". 

Men are tested - tested - and then again. They are put through all sorts of discouraging and depressing circumstances, and so forth. The Universe lets NO-ONE enjoy great success without going through great tribulations - and those that cannot take it simply do not MAKE IT. 

There is no easy path anywhere for anyone to "become a millionare by so and so age", as I've seen several idiots (one being the "Chloe" I wrote about last month or sometime) whose apparently now got "Billionaire by age 40" on her LinkedIn profile! 

I wonder why she felt the need to put that on there? 

LOL. 

Probably the same reason the Bozo told me he's a pound millionaire "out of the blue". lol. 

But anyway, as we enter the "fifth" day without emails to some lists - hell, sending less than at least six emails a day is UNTHINKABLE for me - and has been for years - and as several other interesting things happen, I'm thinking . . . 

First off, I'm hardly worried about a temporary blip in email on this site. 

Sure, I could "jimmy" it. 

Ther eis an easy fix, but I ain't gonna use it. I've seen several houses built on flimsy foundations "seem to stand" - but ultimately fall. 

Ya'll know one damn thing. 

IF I do something, I do it right, or not at all, so we'll wait for the issue to get sorted out in full. 

Funnily enough the 0 Excuses Faithful haven't complained - not one. 

Neither have the Bozos, with eyes firmly fixated on backsides and this site. Hehe. 

That don't mean we won't get back to email. 

It just means, people will LOOK for ways to follow you if they really want to, beyond the obvious. 

Anyway . . . my computer issues have gotten resolved miraculously, almost out of the blue, and it's been almost a week on that too. 

And you have NO idea how annoying the computer was for the past three months! 

The Universe doesn't just grant "situations and problems" - as Napoleon HIll said, every adversity, every temporary defeat carries within it the seed of equivalent or greater benefit (not the flower of full blown success, but the SEED from which said success may be said to bloom). 

And beyond the computer, there is another huge, huge Positive in the "no email" situation that I may explain later, or may not . . .

But anyway, fitness wise, and life wise, if I had stopped to wail on the "deck of cards" I've been dealt, admittedly shittier than most then I would not be sitting here writing to you, running around China with God knows who, hehe, and all the other things I get up to. 

I'd be a washed up, "never has been" drugged up Bozo "beyond repair" lashing out at man, animal, or anyting he can see to "alleviate the inner pain". 

Well, I wouldn't quite say "beyond help" - but I certainly wouldn't want to coach someone like that!

And again, I wouldn't BE coaching if I paused to dwell on (permanently) that deck of cards I've been dealt. 

Brings to mind a movie series "The Marine" (I think they had seven installments). 

In III, I believe, an ambitious young Marine known for saying it like it is, doing well, and sometimes "doing first and asking later" (my sorta chap!) gets into trouble. 

Senior officer looks at his "rap sheet". 

"In and out of school, troubled childhood, tough life" (something like that) - he says, without looking up. 

"Yes sir", responds the Marine. 

Officer looks up with a "see how less I care" look. 

"You've had it rough. Some of us do". 

He didnt say "so what", but he might as well have! 

Thats the attitude to have, my friend. 

It's one thing to temporarily bitch and moan, but to dwell on the deck of cards the Creator has dealt us - well - exercise in futility. 

You'd be far better off concentrating on the fact that the greatest successes came from the most unlikely sources and people and in the most "resistant" of environments. 

Where there is a will - there is a way. Always! 

And on that note, I'm out. Back soon!

Best, 

Rahul Mookerjee

PS - If I can do it, remember YOU TOO can! Start with the Rolls Royce of Fitness right HERE.