It doesn't take a rocket scientist, my friend, to figure out who I'm talking about. 

But all the usual reasons apart, which I've been REALLY getting into today - here's another. 

That most people might not have thought of ... 

Charles Mitchell, a great customer from back in the day once made the comment about (mentioned on the Battletank Shoulders!) page - - 

"The only reason you 're not as rich as Jeff Bezos is because when most people look at your workouts, they say "F" that!" 

"Never become a pussy trainer so you can sell more books!" 

And therein lies the nub, my friend. 

Yours truly will never do what most do i.e. "sell out" to make big sales. 

But therein lies a conundrum. 

To truly remain elite and niche, and cater to those of you that KNOW what hard training is about, real man training etc - some amount of support is needed my friend. 

And constantly whining about price (yes, some of the people whining bout price are actually, at least from an "exercise" perspective "real men") ... 

Constantly sending me emails to the tune of ... 

"I'm sorry, I missed the discount. Can you reactivate?" ... 

Constantly waiting "until the product is on a discount", and wanting to buy the "cheapest options" available (dont get me wrong, if thats your thang, go for it, but that isnt the point) isnt the way to ensure that an elite fitness biz remains elite. 

My point being this. 

Yours truly (again) aint gonna sell out simply to make more sales. 

Absolutely no way!

But at a certain point, my friend, to really ramp up and spread the word, and go even more global than we have, then ongoing support of some nature is required. 

And therefore, the calls for Pre-orders and such - although to be honest, it's the first time I've done something like that. 

Normally, I'd just put the book out and "care less" (much like I did with "Profound 70% Gorilla 30% Human Handstands") ... 

But as of late, the number of whiners, moaners, freebie seekers etc have increased exponentially, and I block 'em. 

But there's a few of these folks that actually do "want" but aren't willing to do what it takes to ensure that the product they buy remains what they love down the years!

Believe me, investing in 0 Excuses Fitness, my friend, is one of the best things you can ever do for youself - even if that i sa one time product you buy, or a pre-order you make, or simply a review you provide us with!

So here's the thing - 

Again, please DO something. 

If you've bought a product - "kindly" (hehe) review it. 

If you've been thinking of saving a few bucks, then do so - and pre-order Lumberjack Fitness for the price as it is now, because it WILL go up very soon. 

If you've been thinking of spreading the word about us, then do so. Remember, if you spread the word on social media - an automatic 10% discount when ordering anything!

For another 10% discount, add to your 0 Excuses Wallet, and use that for future purchases. 

The real key is not so much investing just money into it in any way, shape or form .... 

.... it's about being a DOER! 

I think thats "point made". 

SO I'm out. Back soon!

Best, 

Rahul Mookerjee