Key word being "convince" ... .

Words have a huge power, my friend.

A short while I wrote about why I love my book being called manuals - and I do!

That email is posted on the other site for reference - do a search, and you'll find it.

But anyway, a long, long time ago at that job, and this is mentioned in the book as well - THAT customer once told me .

"Rahul, YOU are the one that sold it to me!'

True.

I did.

A project that had been sitting for ages, that he had already talked to FOUR other companies first for months, and that yours truly coming on board with less than three people at the office (or in team) got going as soon as I was introduced to the client.

Didnt take but more than a few emails. (and calls).

But note the WORDS he used.

CONVINCE wasn't part of his lexicon - never was.

SOLD was.

There is a reason, and there is a difference.

One requires the other if you have a thinking customer.

Which I want, and have.

The other doesn't require the "other".

I'l llet you figure out which one is which.

But anyway, remember the idiot who showeed up with "Why should I buy your products? can you convince me?" that I wrote about earlier?

"Sir pllsss"

And that sorta thing ...

Well, my answer to him was - and still is - I dont want to.

Why.

Well, think about it.

Dude does a Google, finds me. He's on the list. He's reading my emails.

So he's obviousty there for a reason, no?

And then hes asking me this question as if he's some sort of a dumb Fortune 500 company employer badgering desperate interviewees about "why should we hire you".

To which I often answered, look you dodo. You wouldn't be sitting here having this conversation if you didnt want to hire me, so lets cut the BS already!

They didnt quite like it, hehe. Anything but submissive!

Bozo would probably make the perfect employee for them until of course Dr Hyde or Jekyll shows up ... or a combo.

(He's a highly successful Bozo, remember, hehe).

(definitely the king of trolls, I'll give him that)

But anyway, people that ask me this sort of idiotic things are morons with an inflated sense of self worth.

And they get the above answer.

Only exception being though in cases where I ... which I never do, go "door to door".

Now if I'm knocking on your door, you dont know me from Adam etc ... then YES, I gotta convince YOU.

But thats not how I do business.

I was advised to back in the day.

I never did.

And still don't.

And that, my friends, is how I feel about that.

Anyway, the best thing you can do for yourself right now is get the Rolls Royce of Fitness - the entire package, oh, and ...

BEFORE I FORGET!

Some clowns have been complaining about price as usual.

"Sir pplss can be less price"

No, It can't.

And other than all the obvious friggin reasons, I just did up a "inflation check" on the price.

And currently, I should be selling the 0 Excuses Fitness System for $455, not the $249.99 its currently offered at ...  (remember, thats TWO great books, FIVE spectacular, mind blowing vidoes like you've NEVER EVER SEEN BEFORE - with exercises done only like I can teach - results that are MINDBLOWING (see testimonials) .. and NO shipping for you paperback guys (those that choose that option!)).

And if people still complain about price, well ...

It boggles the mind.

How people cannot THINK.

I mean, inflation is a real thing, my friend ... I dont see why it wouldn't apply HERE?

And for those complaining about price when I've not even charged you the entire price as I should, almost half, well, then I got ONE thing to say.

Please leave.

And I'll hold the door open for ya!

Rest of you, well, you KNOW what to do, hehe.

Best,

Rahu lMookerjee

PS - There is a reason I'm called the MASTER of my craft. Get the product above for one, implement, and you'll see why very soon.

This isnt really a "Bozo" email, so relax, but there are parallels yes. 

But anyway, on Pinked In, a lady just shared some unbelievable video of a white dude (big beefy gorilla sort, sort of like he was in the Marines or something (physical build and voice etc)) harassing a black dude (a funny looking tiny little guy) and tellin ghim to "walk out of the neighborhood because he didnt want people like that there" (or his wife didnt, apparently, by the yelling going on in the background). 

Now, for reference, this black dude was part of an interracial family where lady is black, husband is white, and after all this happened they were found to be in violation of their housing contract for some inane God forsaken reason, and the president of the housing association complained about "people looking different coming in an out of your house" or some wacko stuff. 

Clearly these people were BOZOS of the highest order. 

Lady took it to the powers that be. 

Good on her!

And "President of the HOA" or what not got canned promptly and I'm sure apologies etc were forthcoming, much as in the infamous Delhi Police VS Rahul Mookerjee case in 2009 ... (in that case, kudos to the wife for sticking it out in court alongside me) (and being brave enough to GO to court in first place). 

But anyway, black dude at no point challenged the other guy, tho he could have, at least verbally. 

He was polite as ever!

And of course, won later. 

Classic example of "lose the battle, win the war" (and given the dude is in the Army apparently, a Seargant of all things and the military is doing ALL it can to stamp out such things - well - I'm sure his higher ups would have given him an earful!). 

But it brings to mind 2000, when I watched the Bourne Identity in a movie theater with my girlfriend. 

Had to take a leak in the middle of the movie. 

Walked down the aisle, and politely asked black dude sitting there to move his feet so I could "walk" out of the aisle. 

He glowered at me. 

Being the great guy I am I ignored his glower and walked over his feet anyway, since he wasn't moving. 

I didnt walk ON them, but damn near happened, I mean, think about it, darkened movie theater and all that ... 

After the movie, we saw him again with an older black lady, who looked the other way. 

"What are you looking at" black dude yelled at me. 

Huh, I thought. 

I stared at him. Not saying a word. 

Soon, he left, and so did we. 

I remember a white couple that were in the theater with us watching the same movie telling me later ... "You should have asked him "or what else"". 

In other words, she was saying I should have told him "I was looking at him and to stop acting like an ass, and what he'd do about it" and what not ... 

Then before I went up to NY, I remember a prime "Gorilla" - this was the biggest nutjob of the lot here hollering up a storm outside the Jim about how "we dont want ragheads in the US!" 

LOL. 

I stared at him, and almost burst out laughing, it was so stupid, I didnt even feel offended inititally. 

"What are you staring at", dude hollered. 

Then he made off to the JIm to pump and tone. 

My friend was pissed . Big time. So much so that we made it to campus police with a complaint, but being I was going to NY the next day, I didnt file formal charges. 

(personally, I could care less)

Cop went into the JIm and then no doubt gave him an earful. 

My point being, in both these cases? 

Wait and watch. Hehe. 

If either one of those two guys had escalated, I'd have done so too, and probably in a far more brutal manner. 

Until then though, I've always figured, hide your strengths and bide thy time .. 

BLACK MAMBA!

Same thing with life, and fitness. 

The blowhards usually blow up a storm, but when push comes to shove, they are NOWHERE to be seen . 

With fitness, same thing. 

People talk a big game, but end of the day, results? 

A lot of times, you'll see the belly hasn't reduced one bit, and neither have the strength levels gone up any ... 

(and neither have the phat phocks who deride pullups as being easy and "we can't do them because were big, not fat" do them either). 

Moral of the story being, if you gotta bluster, be ready to back your talk up, and be sure you're in the right first. 

Else, you'll just end up looking like an ape, goon, buffoon or something equally hilarious. 

Bozos of colors, as you can see, hehe, and creeds too! 

And, plenty of ways to react ... 

Anyway, I'm out. 

Pick up the Rolls Royce of Fitness right HERE. 

Best, 

Rahul Mookerjee

PS - This reminds me of the "1000 yard stare" Rambo does to the SAS guy in Rambo IV, hehe, which pisses the latter off no end "I've seen it all before"! 

Yesterday, I wrote about employers - both those I liked - and got along with like a house on fire (at least initially, hehe, before it "all fell apart as it always does" - Bourne was the best!! Ill say that till the day I pass on!) - and the Bozo sorts that asked retarded and ridiculous questions. 

This morning, I remembered something interesting ... 

Back in the day, at THAT job where I made all them sales "seemingly" out of the blue, willy nilly? 

Well, we were dealing with a particularly tough client at one point (but I'll always thank him - oddly enough his name is John too - one of my great customers from the UK is named John too - but anyway, "client" John as I'll call him was a great guy). 

Probably a guy you'd love to sit down with and drink a beer or two, as I'm sure most of my customers are (definitely John in the UK with his love for hard training, and "Stellas", hehe). 

But client John was a TOUGH negotiator, and great story teller. 

He probably met his match in me, as (later on) he told me "Rahul, you sold me when no-one else could!" 

That was Rahul at the age of 26, still "raw" in the art of selling, but I've done it unconsciously since I was born - I've just refined and gone to a higher level now!

And I learned a hell of a lot from dealing with that client who didnt pay us a cent until we DID what he asked us to (I can understand his point of view - way too many times you send money, get ripped off etc and so forth). 

Some of us just do it naturally, tho ... 

And it was during a meeting with the boss in which we were going to decide if we were going to "keep" the client (he was giving us hell, but he was right!) that it happened. 

I wanted to keep the client - and GET the job done - because I truly believed that if we could handle him - we could handle anything. 

Much like the 20 odd list in 2010 - I believed if I coul get THOSE poverty condtioned minds to rise up - anything was and is possible!

Operations didnt want it. I can understand why, hehe. 

Neither did "General De Facto" (though I think he was tilting more towards wanting it as I convinced him). 

But, as operations said. 

"The boss is on Rahul's side!" 

He was (at the time). 

I advised him to keep the client, and he replied with, well, WE took him on - so WE need to get this done. 

He was right. Spot on. But what I am referrig to here is this - I sent offf one of those longgggg emails to the client. 

The boss left our office, and went to his which was a five minute or so drive (10 maybe) away from ours. 

And by the time he was seated at HIS desk, he saw the email from me!

A long email which  I dont know, most would have taken at least 30 minutes or so to do. 

And I dont know as my friend and "General De Facto" told me later. 

"There's been no-one that can bang out emails quite that fast as Rahul!" 

It's strange. 

I always had the tools. But never the REAL confidence to go it on my own - if I had done that THEN - you'd probably be wearing 0 Excuses FItness T shirts by now, hehe. And thats something that will happen too in the very near future - so stay TUNED. 

(Currently, the physical shop link is DISABLED on the other site - well, it's not disabled, but its hidden. We're selling teas there. But I plan on selling T shirts soon - and with everythign else going on - that will happen too very soon - stay tuned!) 

(I've got the design in mind already and am working on it as we speak). 

(When it's time, you'll see it!) 

But anyway, thats what John (a customer who ordered the Fast and Furious ORIGINAL book - it's the original , which is what makes it different. Although it's mostly the same as 0 Excuses Fitness (well, the latter has more on pushups and nothing on dips I believe, while the former DOES have dips - and the latter doesnt have some of the exercises the former does, and vice versa) - overall, I'd say mostly the same - but it's different big time!) said yesterday. 

(And it's different because it's the FIRST book I wrote, thats the FIRST edition that was EVER printed, and other than the reasons above (different exercises etc) - it's special, therefore a Collector's Edition and we have TWO left right now, so if you want in - jump NOW - because these will not last forever and I will not be printing this edition again). 

"Mate, I can't keep up with all the other emails!" 

"I've forgotten how fast your brain must work. In the time it took me to send you one email, you've sent me five!" 

True. 

I'm high energy, high octane. 

I've always been that way. 

And I dont plan on changing any time soon, hehe. 

Anyway, thats the blast from now. To get on the sort of workouts that keep me in this sort of shape both mentally and physically - well - the Rolls Royce is YOUR ticket, friend. 

Get on the program now. 

BEst, 

Rahul Mookerjee

PS - The other workouts I do during the day, between emails etc? Lots and lots of squats (my hamstrings are sore today from 250 I pumped out, oddly enough while writing JOhn emails. Never an excuse!) - and workouts out of Animal Kingdom Workouts - a book you really must grab if you're REALLY and truly serious about your fitness and conditioning. 

PS #2 - Only two copies of the collector's edition left for Fast and Furious Fitness, so if you want in, jump NOW in that regard (I know, I said it before, but I've been guilty of saying it less in the past, so I'm making up for lost time, hehe). 

PPS - Took me around 7 minutes to tai-pe out this probably Tai-Po ridden 1000 odd words. . . 

PPS #2 - While linking the books above, I remembered something. Dips are a great workout, and I've been meaning to write more about them too. I haven't written much AT ALL (other than whats in the book above I believe) ... but I need to (and will) rectify this in the near future - stay tuned!

I get it, bro! 

I sure do, hehe. 

With y'all having signed up for ONE email a day, if even that (going by what most gurus do) - and I send you lengthy dispatches damn near every hour, I can sometimes feel people saying. 

Oh boy! 

Here he goes again, hehe. 

Much like my buddy from the Marines once told me about something different. 

"Its overwhelming!" 

Indeed it is, but I've always been this way. Hehe. And thats further credit to my workouts - but it's me, who I am, really. 

I as I just told a customer that bought Fast and Furious Fitness, am from the Donald Trump (inspired, but by no means "owned" or pioneered by him - him and me would both give Napoleon Hill and others the credit, and Hill would too! You PASS it one! As michael once told me. it's a roundabout, Rahul! Amen!) school of HIGH ENERGY - HIGH OCTANE!

Trump did on Shitter before the idiots kicked him off it. 

And now he's got his own website, so I'm sure he'll be blogging etc pretty soon. He's too astute a marketer NOT To, to be honest... 

Difference of course is Twitter is like 140 characters and my emails are like 700 -1000 words each. Hehe. 

I should try and keep things pithy, but the doers love hearing from me, and I give 'em what they want! 

But anyway ... 

So if you've emailed me, and I send you about FIVE email befor eyou reply (remember, sometimes thoughts come to mind randomly - and I just write!) - dont worry. 

Just reply to whichever comes in first or last. So long as you read 'em all, and get back to me and so long as your replies get to me, that is what matters!

Now, to end this one off - a short one for now. 

There are only TWO copies (three, actually, but I'm going to keep one for myself) - for Fast and Furious Fitness - the COLLECTOR's EDITION. 

We are selling out FAST - makes me wonder why I didnt promote this much last month, hehe (but I was too caught up with Profound Handstands etc and the behemoth on combating and more Nazi feminism and what not...) ... 

So if you want IN - take action NOW. I dont think these wil be around come next week! 

And thats that from me. 

Back soon!

Best, 

Rahul Mookerjee

PS- Also, for ALL you buyers - the email you get after purchase WILL contain a review link - in the past you emaile dme directly - NOW, you can just use the link - it will be auto posted to the site somewhere w.r.t the purchase you made. It'll also keep Bozos like Keith James away that claim I "remove -ve reviews" or some BS. First thing you know, I couldnt do that anyway, this Bozo thinks I'm Jeff Bezos though, hehe, which is not a bad comparison so I guess I should b happy int hat regard. But anyway, Tai Pos aside, I've set it up so that even yours truly cannot modify reviews sent in via that link - so do use it!

As always - to the DOERS - and those that stepped up to the plate and took action and are doing so now - THANK YOU!

I'l share a story now from 2010, I believe ... back when Fast and Furious Fitness was LAUNCHED!

Back when I had very little marketing experience (remember, everything I learnt was in the trenches), and while yes, I DID work at THAT company where I made all those sales, remember that was a different beast. 

Over here, my own product,s my own books, my own everything. 

I won - and I lost. 

Truly my own show, and it takes guts to run on your own steam with all the negativity abounding, my friend. Trust me on this one. 

This ain't about my guts though which some people love and can't get enough of, and others (a lot more) absolutely hate and despise with a passion bar none. 

It's about a tiny little list of 20 or so I started off with - most people on that list were NOT buyers. 

Now, you can email people all yo uwant, but if theyre not buyers, and have no intention of every buying, you as the biz owner is just pissing into the wind "hoping". 

(Hence my occasional reminders to the same sort of people that might be "lurking" on my list NOW - a humungous one compared to "20"). 

(but no, it ain't a million strong list and I probably wouldn't want a list that large for various reasons anyway)

Anyway, these people (at least 5 or 6 of them very opnely) would come out and say "they were just in for the free stuff". 

If it was now, I'd have simply deleted 'em. 

Back then, I probably should have too. It would have saved me a lot of hassle!

But I wouldn't have learned what I know about that sorta thing NOW. 

Everything I tell YOU, as you can see, my friend is solid and comes from being in the trenches. Fitness, life, everything!

It just flat out works and is true. No why's (well, no idiotic why's). 

So anyway ... 

In 2019, a lady I worked with briefly Venus approached me about ... of all things, cuckolding her husband. 

Dont ask me why or how, because If I detail it here, I'm sure to get more inquiries from Bozos about sex toys and the like. 

But basically, and here is what is pertinent, this dame (lovely dame admittedly) was interested in one thing first and foremost - MONEY. 

"Money is more important than man!" 

So it wasn't especially hard for me to keep the conversation to the former. 

During the October holiday that year, I asked her in jest about goal #2. 

She sent me a picture of herself, another lady I knew, and two men (the husbands). 

I worked with the two ladies, so I knew them. I didnt know the men from Adam, so I asked, and she told me. 

Thats it, I asked jokingly. 

"I know", she giggled, remembering the conversation. 

"But thats all I have now!" 

This girl was a smart girl if nothing else. 

And this philosophy was what I used back then ... 

While building up, I figured "if thats all I had" - indeed as many do, starting from scratch, then why not make a positive out of it? 

Why not make it a goal to sell to these people despite their mindset? 

Yes, it didnt happen overnight. 

Yes, I lost MORE than a few battles - but I WON the war, and Gautam, a great customer from India was one of the lot that came from that initial list, I believ e(or close to it). 

I figured hey, thats all I have - but if I can sell to THEM - I can sell to anyone! 

Truly an education in selling - another education - and I'm glad I got it, hehe. 

And my education, of course is by no means over, but for those that found me or type in the following search word on the site "sales in any economy" - well - get the book NOW without any further procastination (the majority of the list here is for fitness, but some of you aren't - you know who you are!). 

So thats a bit of a tale for you. 

I never did redirect Venus to the "other site" where her other "interests" are discussed. 

But, maybe I should have. Hehe. 

But this is a lesson for EVERYONE - especially during these so called tough times. 

Roll with what you got - make the best of it - and watch how the HEAVENS ultimately open up for you! 

Best, 

Rahul Mookerjee

PS - It is in THAT Spirit that the 0 Excuses Fitness books - and especially the videos were created. 

NO-ONE was willing to do the videos for me, except Cindy, and she had no experience - I speak very little Chinese, and she even less English. 

And yet, did we DO IT? 

Truly no limits when you want to get something done!!

PS #2 - And remember, the Collectors edition of Fast and Furious Fitness is down to the last FOUR copies (or 3, I should say). Geez, I keep forgetting to mention it. If you want it, jump on it NOW. (that particular eidition will never be reprinted). 

Behold, if you so would, the blindingly friggin obvious playing out in front of YOU.

In other words, the reaction I got to my last email on this. Predictably, the Bozo Brickbats are rolling in, most of them not even reading what I Said.

White knights galore too from what I can tell.

And here is what “Jamie from Scotland” wrote in.

All this decadent rubbish you keep talking about! who do you think you are, Ms Casanova? Goodbye!

The “goodbye” was emphasized. Not just in bold but in red.

Ouch.

That hurt bro (not). Hehe.

Before that, he went on a long rant about this

“How dare you constantly engage in aggressive promotion that you do daily! There’s no value!”

Yawn (in terms of the no value part which I addressed HERE a few days ago).

But really, these sort of emails make me google.

Or goggle.

Google because I just googled “is there any limit to Bozo’sim”.

Bozo Schofield didn’t pop up, but he might as well have.

I mean, really, fella.

It’s my site.

My work.

My products.

And you’re crying about me self promoting?

Clearly this idiot didn’t read the email he referred to first, where there was no decadence of any nature.

I mean, all I did was congratulate a woman on being promoted.

Is that decadent?

I spoke about a few non fitness books (admittedly with decadent content some of them) I’ve written.

That wrong to do, bro?

I don’t know – I didn’t even link ‘em here.

So much for “promotion”. Hehe.

(and for references, they’re no more decadent than Sidney Sheldon’s are, all they really are is women that are MASTER PLANNERS getting what they want in ways you’d never think – and I don’t exclude men from that list either!)

(Hell, even my lovely wife calls me the Hindi sort-of-pjeorative "Yukit" which means master planner, and thats even more hilarious considering I hardly ever consciously plan ANYTHING) 

(so I don’t know what Bozo James is yellin about).

Sometimes in life, we gotta just do it, friend.

Being a Bozo doesn’t help anyone, least of all you James…

Anyway, Mr Casanova, curiously enough is a name that isn’t there on that burgeoning list I’ve been talking about for so long (almost at 1500 now).

For those that don’t believe me, well, it’s true.

I’ve saved all the names I have been called and while “fornicator” and movie star are two of the inane ones I’ve been called often (I haven’t done the former in ages, and don’t plan on it, and the latter? Maybe, but it ain’t a conscious plan Ill tell you that!) . . . Or “Tv Star” (no way!) . . .

For a damned good reason which I won’t reveal here.

Anyway, Mr Casanova WILL say one thing.

That if you’re looking to get laid, or get the lady of your dreams – behaving like an utter Bozo won’t help any.

Getting in shape might.

And the discount I have going right now may make it easy for you to make the decision on (for those of you that are still wanking around “waiting for the right time” – hint – it will NEVER be the right time as Napoleon Hill sagely said in Think and Grow Rich. Time waits for nobody. Strike while the iron is HOT. If you believe in my products, then go ahead and DO IT!) buying or then again, I don’t know.

It may not.

But it’s a never seen before (for ALL customers) 30% discount and given the raging demand, pun intended, I won’t keep it going too much longer.

I might pull it TOMORROW even.

So get in while the going is good, bro.

Best,

Rahul Mookerjee

PS – I have taste, and everyone must abide by it!

So said my little girl. LOL. Well, what can I say. She can carry it off unlike the adult Bozos!

Actually, I should say you should treat ALL your routines like a business, but we'll stick to fitness for this one. 

That last email I sent you a while back was about "waking up" from a "grog" as it were (nah, no benders for me last night - that hasn't happened in forever). (But it doesnt mean I still don't enjoy going out with friends or what not and getting plastered occasionally, hehe, but it only happens every six months or so. Once at that. Otherwise, it's beers at home, but thats it). 

Speaking of which, the one beer I'm really craving right now is a GUINESS. Damn, those things are "stout"! 

But anyway, Guiness aside (and no new records coming up either, hehe) ... 

I said in the last email you should mentally go through your workout before doing it. 

Always. 

Even if it's just for a brief instant .. 

When I got in top, top shape by hiking them hills daily, and doing bodyweight exercises in China, I didnt just "plan my workouts" when I woke up. 

I was thinking about the END Results I wanted and the look I wanted damn near all day long in some way, shape or form. 

I started slow, yes. The events of 2015 gave me impetus in ways nothing else could have at the time. 

And I just kept doing it - day after day. COld, rain, sleet, blazing hot tropical weather, whatever. 

5 Am in the morning climbs in utter and sheer darkness to "Angel of the City" . . . 

And sometimes a groggy Carol by my side, hehe, though she would show up around 545, by which time yours truly was done with round #1, hark off to her workplace around 7:20 I believe, or start the descent at that time, and then I'd continue doing what I was. 

Walking her back to the car was an extra workout too, so I was happy to do it! 

But anyway, I'd PLAN what I wanted to do - no, it didnt take forever either. 

I'd plan the routes going up and down. I'd plan the speed I'd go at. I'd see myself doing it. 

And then I'd do it, and the results ... well. They've been great!

I do the same thing business wise and life wise. 

Sure, it's not the same as training where you just do it without other variables involved - business for one involves many variables, but its the same thing at the core. 

Wake up. 

Do it. 

Rinse. 

Repeat. 

Think about the goal. 

See yourself GETTING to that goal. 

Think about it all the time!

And while people do this sort of thing with business (the smart ones), for some odd reason, we dont see the same importance being attached to workouts where you just show up and do what you want as you want and as you feel when you feel like it. 

No, my friend. 

Your workout needs to be treated with the SAME seriousness as you would any major project, or perhaps MORE given it's what is fueling that project. 

Even if you're doing brief 5 minute workouts, plan those too!

See yourself doing it, and at the "end of the workout" before it happens. 

And that, along with the 10 Commandments of Physical (or any) Success in the Rolls Royce of Fitness is the best tip I can give you for now. 

(It's actually one of the tips in it anyway)

Back soon!

Best, 

Rahul Mookerjee

I dont know if you guys have noticed this, but the discounts etc that are being handed out these days - are - in one word - SHAM. 

And the rampant price rise etc - dont get me wrong - I'd be the LAST person to complain about this given my own prices which are higher than almost anyone else's in the market out there (but with damned good reason - my workouts are tougher and give you better results than anyone out there!) - but some of the stuff I'm seeing going on in 2021 ain't just price gouging or highway robbery. 

It's above all a dumb way to do business. 

Green tea, for instance, I noticed (in a country where it isn't really a "staple"). (this is from Amazon India and I've been following the madness there for good reason because I sell stuff there too). 

(yes, I sell physical tea etc too). 

Some of the brands out there ... 

Here is how it goes. 

New brand comes out. Special introductory price. 

Yippe!

Second purchase - customer pays more. 

Ok, fair enough ... 

Third? 

Customer has to buy TWO of the same thing. 

Fourth? 

The price skyrockets, but the "two of the same thing" doesnt change. If anything, it becomes "3". 

All of this within a couple of weeks. 

If you think I'm kidding - no - I'm not. 

Obviously I haven't bought of any of that gimmicky stuff,  but many people get taken in by the first discount. 

Yours truly gets tea from Cicy and Taobao, hehe (though increasingly I'm avoiding the latter like the plague from China too). 

But anyway, thats not the point i.e. where I source and enjoy my teas. 

The point is this - when yours truly gives you discounts, there are NO strings attached. 

As John Walker, a great customer from the UK once said "my discounts are uber generous". 

And I've been known to do up discounts for almost ALL doers - with NO strings attached. 

For instance, a couple of weeks in response to my "favorite product question", a great customer from Greece "Panourgias" availed of the then on going discount (I gave him an extra discount on top of that) on the compilation on pull-ups. 

At that time, i was doing 20% off on ALL compilations. 

I gave him 25. 

I dont know why. Maybe because he's a doer!

But anyway, next purchase he made? 

I gave him the same discount again - with NO Strings attached. 

No "you gotta buy this much the next time around". 

Then another example - the $400 discount we've got going on now (i.e. if you order $400 worth of products, you get a 20% auto discount regardless of the product). 

However, customers such as Sandy who I wrote about on the other site that availed of this offer - it doesnt mean YOU won't be eligible for the next offer when it comes! 

Thats how to me, discounts should be as opposed to flat out gouging. 

But anyway, what does your truly el caveman know, hehe. 

Me, personaly, I dont give out discounts except to those that deserve it, and if I give 'em out in general, there are no strings attached other than minimum cart value etc. 

Plain and transparent, just like yours truly. 

And for the Bozos that claim "he's in it just for money" (some idiot recently wrote in - and so did the Bozo with "since I have so much money to burn") ...well, this above discount has been ongoing for the past one and a half week, and I believe it's the first time I've even brought it up ... 

Believe me, I'm the last person you'd think that would "run after you" asking you to buy my products. 

Only for seriously committed DOERS! 

And that, my brother, is that. 

Back soon. 

Best, 

Rahul Mookerjee

PS - If you haven't picked up Animal Kingdom Workouts as yet, do so now. One of our (my) best ever, if not THE BEST (for the best). 

PS #2 - Sometimes the coupon codes "barf" - so if you've got one (personally) from me, and it didnt work the first or second time for some reason, let me know and I'll have it looked at (I have no idea why that happens sometimes, but no biggie either way - will get it taken care of - let me know!). 

Yup. 

I know that sounds strange, but bear with me - and yes, I didnt so much "learn" as it reinforced what I already know (and do). 

But anyway, I bought a different "style" (flavor) of toothpaste from the one I normally use. 

For whatever reason, I've been wanting to buy this one for a while. 

I dont know if it's the blue color or peppermint or what not - but the ad just "struck home". 

More than that, China colgate (at least the ones Ive bought) with that color have always been super good, and being I was buying the same brand? 

I figured it would be GREAT. 

Upon opening the pack though, and trying it - it wasnt. 

But looking at the ad for it, would I buy it again ? 

I'd probably be tempted to yes for whatever odd reason, even though I know the toothpaste ain't that great!

But anyway, thats a very very rare example of marketing done right - or maybe it just hit home in terms of the color combo etc for me, I dont know. I've never seen most people in China use the brand of toothpaste I do, so ... 

But it brings to mind an interesting point. 

Those people - and I'm talking not just fitness books, but everything in general - that talk and market a big game, but their product falls FLAT on their face. 

Those people that invest a ton of time and money into taking "the perfect picture", proof reading their book about a bazillion times, making sure the cover is a piece of art, and thereforth ... 

Yours truly, my friend, has always been the exact and polar opposite. Overdeliver while UNDERPROMISING  - and this holds especially true for the fluff etc like pictures, book cover etc. 

I always laugh at people who say "covers matter a hell of a lot" to the exclusion of CONTENT. 

True, covers sell - big time. 

But the sort of person that judges a book by it's cover and that alone is an idiot in my opinion. 

I'd rather customers like I have who know that despite there being no fluff or filler in the books, my books deliver. 

Despite the covers not being fancy in the least. 

(Most are black and white!). 

Despite no fancy showboating, showbiz style stuff etc ... 

And I'm only getting MORE this way, as you can see from the cover of Profound Handstands. 

Or the cover of Battletank Shoulders, or Shoulders like Boulders!

Would I sell more if I made the workouts easier, and SOLD OUT (in my view)? 

PRobably. 

Would I sell more if I gussied up the book covers etc? 

Maybe. 

Truth be told, I could care less about any of that and therefore I will NOT do it. 

I want the covers, the books, everything to emphasize my bare bones BRUTAL training style. 

And they do! 

And that, to me is what really matters - along with the results. 

And my very best book ever is a prime example of just that - Animal Kingdom Workouts. 

If you haven't got it as yet - you'll want to do so NOW. 

Truly spectacular!

Best, 

Rahul Mookerjee

It may sound completely counter intiuitive, and maybe it doesnt, I dont know. 

Maybe it sounds elementary, Watson. 

(that last bit about Watson rang so true for reasons I wont mention here!) 

But elementary or not - we have ALL been guilty at one time or the other of not just not doing it, but doing the precise and polar opposite. 

Me, when I first started making money off the fitness business all those years ago for one.

I dont even mean "big" money. I mean any money. 

And when I first started making sales off the site and other sites I have, my first thought wasnt what I just told you to do. 

Incredibly, and this might sound familiar to YOU, I'd use the cash for what I needed at the time or thought I wanted. 

This doesnt mean the business failed or anything. 

Quite obviously not. 

Other hand, for long periods, I'd notice that while I'd do well, I wasnt quite reaching the levels of sucess I desired. 

Now, to me succes is a journey more than the destination. 

I realize most may not think I'm right on that one, and thats fine, but there is a reason I say what I am. Believe me, think about it yourself, you'll know what I mean. 

And you'l likely agree, but for long periods, I "felt" I wasn't quite getting there. 

I can very confidently and unequivocally say this NOW - that the #1 overriding reason other than mental aspects was this - I wasnt doing what I just told you to do. 

Incredibly, the minute I started to do this, all other things fell into place pretty much. 

And as the sales graph keeps shooting UPWARDS, I gotta write this to you - in the hope that someone out there who is starting what they might think is a "side gig" sees the potential in it - knows what to do and what not - and knows the truism of "aggressively REINVESTING". 

I have said it before, I'll say it again, and it bears repeating. 

Feed the business first and foremost no matter WHAT else needs to be done, and I mean what else. 

Naturally, you dont starve yourself to death doing this. This doesnt need to be taken to extremes, but skipping out on the nightly beer for one is a sacrifice you can damn well make, my friend - along wth many others - if you're serious about what they call LASTING fitness.

Whoa. 

Did I just say fitness. I meant success. 

But really, it applies to fitness too ie. give your fitness the time and attention it DESERVES. Don't put it off until tomorrow. Don't make it the last thing to do - make it the FIRST. And you'll rich REAP - reap rich - REWARDS if you do it this way. 

The above isn't the whole key, of course. There are plenty more, and the first edition of Zero to Hero contains the most important onces. Check the book out now if you so choose. 

On the other fronts, I just put out another edition of Rolls Royce Fitness - with a few changes I'll talk about later. 

Let me just say though that the "before and after" pictures is a truism you shouldn't ignore either. 

Neither is the "before - before - after". 

What do I mean? 

Well, patience, I'll reveal all, along with a rather idiotic review for the book as well. Hehe. 

But for now, here's a decent question from "Jonathan", who is an Advanced Hill Training fan, but wants to know why I dont have a "videos only" feature for the Rolls Royce of fitness. 

Well, not entirely a bad question, but the reason is simple - one, because I've never had requests for videos and not the book. 

The other way around - all the time. 

But just the videos without the book doesn't make any sense for most people. The COMBO is what does. 

And so despite having paperback only options, despite having paperback PLUS digital download options, despite digital ONLY options, there is not and will not ever in the forseeable future be a "videos only" option. 

If you've bought the book from elsewhere, and want just the videos NOW, well, contact me and I'll finangle another option for you. 

(as I did for Jonathan). 

And second reason?

Well, even though the videos have been very very well received indeed, and people have asked for MORE - personally, you know me. 

Mr Caveman isn't exactly a fan of videos ... 

That said, I'll probably do some in the future for Animal Kingdom Workouts and the books on pull-ups, but truth be told, I prefer the written word. 

Yes I realize that dates me, and I realize the "world is going digital and video". 

But there are tons of Dinos like you and I out there as well that prefer paperbacks, like DVD's the old fashioned way and so forth, so I'm not so concerned about which way the world in general is going. 

And, in any case, I've always done the polar opposite of what the "sheeple" in general do, hehe. 

It's served me very well until now, and I don't see myself changing anytime soon!!

Alrighty then , thats it for now.  .  .  

Back soon. 

Best, 

Rahul Mookerjee

PS - Pick up the Rolls Royce of Fitness here - it truly WILL turn you into a beast, a PURRING one at that .  . . !