People are often confused about how to best focus on their goals and achieve them.

Note that I'm not talking about any of the following - goal setting, visualization, the "how to achieve the goal" (i.e. the get down to brass tacks methods you need to use) - and certainly not about success, money etc.

But it's this - once you've set your sights on a goal, usually distant, and no progress seems to happen for days, months, even years occasionally despite your persistence, you find your will flagging sometimes.

Applies to life, fitness, everything.

And the advice I give everyone is what you can learn from following Amazon, and how they did things over the years (I've always done it the same way too, but I'm giving you another example).

(also why they're pretty much the only companies I'll do business with - "companies" because each of Amazon's sub companies is a world unto itself, all under the same umbrella - sheer genius - so it should be).

(and their entire founding team was the geniuses on this one, not just Bezos, though his vision and core principles are what caused it all to happen).

Anyway - what is the advice?

Two bits, really.

One, focus on making a better product - or service - regardless of everything else.

The economy might suck, or it might boom, but a better service never goes out of style, or a better product, or more value for money, or OVERDELIVERING while underpromising, all of the things we do around here basically.

And two, more importantly, or just as - other than focus on customers and not competitors (fitness wise, this means focus on YOU, not the rest of the people doing this or that, telling you this or that or their results of lack thereof) ...focus on this one thing - make a better version of YOU Daily.

If you're a writer, focus on even better writing.

If you're working out, make sure that last workout was great - and the one today is better in some regard.

Business people, sometimes it might seem you're stuck, can't move ahead, waiting for the right breaks etc?

I get it.

But, there's always something you can do, there's always some way you can improve your offering, there's always some minor tweak to some process you can make somewhere that will, whether they know it NOW or not benefit the customer down the road (and therefore you too)..

Long story short?

Life is about living a better you - daily.

Shoot for improvement in something everyday.

Never rest on thy laurels.

Its the baby steps that really get you there, applied with persistence and vision, courage and gumptions, HEART AND GUT!

And it's something you can control.

Results are something you cannot control, effort - especially when applied the right way and to improve yourself daily - IS.

Focus on what you CAN do - and control - rather than all the intangible (at the end of the day) bullshit you CANNOT, and life becomes a lot fuckin easier, a lot smoother, a lot less worry and hassle, trust me on this NOW and believe me later!

As a certain company Rolls Royce Publications's tagline goes, "from the heart".

"Dil Se", they say in hindi.

So it should be, brah.

So it should be!

Best,

Rahul Mookerjee

PS - More solid motivation to be found right here, if the world is getting you down, if you're floundering, if you're looking for success but not getting it, well the road map is mapped out in Zero to Hero (Vol #2 on the way) and Gumption Galore (from a tips standpoint). Get these two great books NOW!

PS #2 - Quote of the day from Emil Coue ...

"Day by day, in every way, I'm getting better and better".

But just saying it wont do the trick.

DO what it takes to achieve it.

And thats the point of this dispatch...