Oh boy.
The squeeze is well and truly ON - not that it hasn't been for years, not that I have not seen it coming, not that some of you didnt, but it REALLY started last December in terms of the rampant inflation which never came down.
You can make excuses all you want about "Russia's special military operation" causing it, but truth it COVID started the fall (we all know who started that) - truth also is, covid is the straw that broke the camel's back.
Truth also is, sanctions dont work, and if the West was truly serious about sanctions they'd never have left loopholes, and if with those the pain is this bad - well...
(not to mention it's nothing short of downright retarded to apply sanctions, then buy the same damn product from the sanctioned entity. I wonder why few, if any people are talking about that. Ah yes, it exposes lack of preparation - BRUTALLY!).
And guess what, it's just STARTING.
As my friend Ricky was saying a few months ago to a customer of his "everything's up brother. Everything's up!" (customer complaining about a few cents rise in price, which seems little, but when it happens weekly for instance... it does sort of dent the budget).
Anyway - stress levels are skyrocketing - people havent been acting normally in AGES, NOW?
It's even worse, even the normally cool cats are stressed out, big companies are in all sorts of financial "iffy" situations, and so forth.
Something to remember here, of course, is that the squeeze is being applied GLOBALLY, my friend.
You might hear it a lot more about in the West, but in reality (although it might not sound nice) it's been going on in other parts of the world for a while now, for even longer - and funny part, those parts of the world are so used to hardship they either dont talk about it, or take it in their stride and roll with it anyway - I realize that doesnt mean anything for those suffering the squeeze NOW and stressing out, but just putting it in perspective - SOMEONE out there is way worse off than you in many regards, my friend .
Dont believe me?
Oh, its true my friend.
It's TRUE.
And in this sort of environment, of course it's the salesmen that get the brunt of the "crankiness". Hehe.
Which is fine, as it should be, in fact if you're selling HARD, regularly and well - then you SHOULD be getting people on and off your list all the time for one!
Here's the thing though - remember, businesses are ALL being hit equally hard, so more so than others, some dont talk about it, others do all the time, but it's affecting EVERYONE.
Anyway ...
Real point of me saying this isn't to tell you it's all man made - I'm sure even the most anti Rahul Mookerjee reader has finally, at long last, come to that CONCLUSION (common sense!) - it's to say this.
If you're wimping out saying you dont have the money to buy something you really, really, want, my friend, then you dont really want it.
Now before I get hit by a bunch of comments on this - let me backtrack - let me rephrase.
Buy doesnt necessarily mean buy NOW.
But it also means buy - sometimes - not an indefinite NO.
There is a fine line there . . .
More -
Think about your own situation - if there is something you REALLY want, chances are excellent and second to none you prioritize that despite things being tough, tight, or whatever it is in your neck of the woods.
Thats how human beings are wired, my friend. It's nature - to all of us.
And we usually end up getting that which we really, really want - IF we really want it - at some point.
Even in the toughest of economies.
Even in the toughest of economies SOME people do well and make a profit, some a lot, some a little.
Even in the toughest of economies those with WILL to survive DO SO, and thrive as well.
(Yours truly has - I've gone on record saying HOW as well!). (and so can YOU if YOU so CHOOSE! We all have that choice to make, friend).
This is a marketing lesson rooted in reality for those that need to hear it - many do - a life lesson for many - many need to hear it - and fitness wise, my friend if you've been putting off your purchase for the 0 Excuses Fitness System for one for DONKEY'S years, it's time to get on the HORSE - and NOW!
Believe me, I can see a lot of you repeatedly adding products to the cart, and doing - NOTHING.
That don't mean EVERYONE does nothing - quite the opposite.
But this is aimed at those that do . . .
Time to man up,pony up, or whatever the story BE, and GET that damn product NOW - that you've been putting off for ages.
I realize this will open me up a barrage of criticism, and that is more than welcome, but the facts stand my friend.
As ole Alonzo rightly said, Man up nikka, man the "eff" up.
Do it NOW!
And thats that.
Best,
Rahul Mookerjee
